Before we start managing your advertising, we must make sure your website is ready to convert. We’ll check whether analytics is installed correctly, verify that goals are properly set up, and evaluate commercial factors and usability.
If you’ve already run ads before, we’ll analyze your existing campaigns and optimize them for better performance.
We make sure potential customers choose you over your competitors. Before launching any campaigns, we carefully analyze what your competitors offer. With a clear understanding of their proposals, we create a Unique Selling Proposition that is stronger, more compelling, and more appealing to your target audience.
We build a complete semantic core for all your product categories or services, focusing on the ones that generate the most revenue for your business. The better the core is collected, the more user search queries we can cover. Our proprietary keyword-grouping method simplifies analytics and enables effective click-cost management.
For each keyword group, we craft unique ad copy using the previously developed value propositions. For retargeting and display campaigns, we design stylish, eye-catching banners. Once the ads are ready, we set up the campaigns and launch them. From that moment on, your website begins receiving high-intent traffic that converts into sales.
To identify the most effective advertising tools and strategies for your business, we run controlled tests. Using minimal budgets, we launch ad campaigns with different settings and bidding models. Early-stage, in-depth analytics help us determine which strategies work best and scale them to generate the maximum number of leads at the lowest possible cost.
This is an ongoing process that continues throughout the entire project. Monitoring allows us to react quickly to traffic spikes or drops, while analytics help us evaluate its quality and cost. We make adjustments every week – narrowing audiences, refining bids, and optimizing campaigns. As a result, you get a stable stream of high-quality leads at the lowest possible cost.
Selecting and approving keywords, evaluating their performance, and building the first ad campaigns – all of this (and more) can take up to one week. After just a single week, you may already start receiving your first leads.
This is not a typo. We begin working with you long before the contract is signed. Our specialist will analyze your website and niche, and review any existing advertising campaigns if they were previously launched. You’ll receive a detailed consultation and have the opportunity to ask any questions you may have.
otzyv-genpro
otzyv-bbr
otzyv-bioeffekt
otzyv-kalinahair
Google Ads is one of the fastest ways to promote your business online. Within just two weeks of launch, your website traffic will increase, and you’ll see more calls, inquiries, and sales. Your ads will appear across multiple placements, providing broad audience reach and attracting users both from search results and the Google Display Network.
Your ad is shown to potential customers when they enter a relevant search query. When running display (banner) ads, Google shows your message on websites that match your targeting. In both cases, precise targeting and proper campaign settings are crucial – your results depend on them.
You can also enable remarketing – a tool that brings users back to a webpage they’ve already shown interest in. Your ads will appear at every stage of the customer journey (researching information, comparing prices, etc.), increasing the likelihood that they will choose your company. There may be thousands of such interested users, and many of them will eventually become your customers.
To start showing ads, you need to set a budget – specifically, your cost-per-click. You can adjust bids at any time by raising or lowering them. By changing your bid strategy, you can better control when and how your ads appear.
We know how to build highly effective Google Ads campaigns:
-
We develop a custom strategy for every project and conduct a full competitor audit – delivering strong performance while saving your budget.
-
We analyze your niche and target audience, and improve your landing page usability – so you get not just traffic, but actual conversions.
-
We build accurate semantic structures and use traffic-generating search queries.
-
We continuously analyze campaign data to improve your KPIs.
Working with us is convenient and completely transparent. We walk you through every stage of the process, providing detailed explanations, cost reports, and performance updates. The cost of Google Ads setup depends on the specifics of your business, but we guarantee your investment will pay off and generate real revenue.
By choosing EXPANS for your Google Ads campaigns, you protect yourself from wasted budgets and lost time. Call us or submit a request on the website — we’ll analyze your business and launch a successful advertising campaign. If needed, we can also connect SEO and other digital marketing channels to accelerate your growth.
Ответим на любые ваши вопросы, а наш специалист абсолютно бесплатно проконсультирует и даже выдаст конкретные рекомендации.