Paid
advertising
on Google
We’ll perform a full audit of your ad accounts
We’re proficient in all
Google tools
Search Advertising
Display Advertising
Google Shopping
Map Ads
Performance Max Campaigns
YouTube Advertising
Advertising Workflow.
Audit and Analytics
Before we start managing your advertising, we must make sure your website is ready to convert. We’ll check whether analytics is installed correctly, verify that goals are properly set up, and evaluate commercial factors and usability.
If you’ve already run ads before, we’ll analyze your existing campaigns and optimize them for better performance.
Developing a Counter-USP
We make sure potential customers choose you over your competitors. Before launching any campaigns, we carefully analyze what your competitors offer. With a clear understanding of their proposals, we create a Unique Selling Proposition that is stronger, more compelling, and more appealing to your target audience.
Semantic Core Development
We build a complete semantic core for all your product categories or services, focusing on the ones that generate the most revenue for your business. The better the core is collected, the more user search queries we can cover. Our proprietary keyword-grouping method simplifies analytics and enables effective click-cost management.
Creating Advertising Campaigns
For each keyword group, we craft unique ad copy using the previously developed value propositions. For retargeting and display campaigns, we design stylish, eye-catching banners. Once the ads are ready, we set up the campaigns and launch them. From that moment on, your website begins receiving high-intent traffic that converts into sales.
Hypothesis Testing
To identify the most effective advertising tools and strategies for your business, we run controlled tests. Using minimal budgets, we launch ad campaigns with different settings and bidding models. Early-stage, in-depth analytics help us determine which strategies work best and scale them to generate the maximum number of leads at the lowest possible cost.
Monitoring, Analytics, and Optimization
This is an ongoing process that continues throughout the entire project. Monitoring allows us to react quickly to traffic spikes or drops, while analytics help us evaluate its quality and cost. We make adjustments every week – narrowing audiences, refining bids, and optimizing campaigns. As a result, you get a stable stream of high-quality leads at the lowest possible cost.
How Long Does It Take?
Selecting and approving keywords, evaluating their performance, and building the first ad campaigns – all of this (and more) can take up to one week. After just a single week, you may already start receiving your first leads.
Who is this service
for?
Those who want to start getting clients today
Users will see ads based on their specific search queries. They’re already interested, ready to buy, and prepared to make a decision right now.
New websites that aren’t ready to invest in SEO
Search engine optimization is a long-term process, and noticeable results take 5-6 months. Paid advertising, on the other hand, can generate sales within the first few days of launching your campaigns.
Companies with a clearly defined target audience
Google’s flexible ad settings allow you to show your ads exclusively to the audience that matches your business’s interests. You can schedule ads by time of day, exclude users on certain devices, and much more.
Businesses with seasonal products
With paid advertising, you only pay for real user actions – clicks, calls, or banner views. If you turn off ads during the off-season, you lose nothing. Get sales only when you need them.
Who Is This Service
Not For?
Certain Medical Niches
Google prohibits advertising for abortions, online pharmacies, prescription medications, over-the-counter medications, volunteer recruitment for clinical trials, and contraceptives. Pharmaceutical manufacturers must also obtain Google certification before advertising.
Products with Copied Branding
Advertising counterfeit goods is prohibited in Google Ads. Trademarks and logos must be unique.
Unsafe Product Categories
The search engine prohibits advertising products and services considered unsafe: firearms and ammunition, explosives and pyrotechnics, tobacco and alcohol products, and several others.
Certain Financial Niches
Advertising is not allowed for binary options, credit repair services, consumer loan modification services, or loans with high annual interest rates.
Straightforward Process.
Complete transparency
We manage your project in Trello. Each task has its own card with a detailed report. You can see which tasks have been completed, which are currently in progress, and leave your own comments or requests at any time.
Fast results
We test different strategies and tools using minimal budgets, quickly identifying the most effective ones. We launch campaigns fast and scale budgets only for the high-performing, revenue-generating ones.
Weekly communication
We present the results every week to ensure the best possible outcome. This gives you full visibility into the process – not just the final deliverables. Your feedback helps us work even more effectively.
We educate and communicate in simple terms
During our calls, we explain every task, analytical report, and decision in clear, easy-to-understand language. This helps you better understand our work and make more informed, confident decisions.
How much does it cost?
Optimal
Comprehensive
Each plan includes a specific scope of work. Depending on your niche, you may need a higher or lower plan to achieve fast results. If you’re unsure which one to choose, our manager will analyze your business and recommend the plan that fits you best.
Minimum project cost $0.
This is not a typo. We begin working with you long before the contract is signed. Our specialist will analyze your website and niche, and review any existing advertising campaigns if they were previously launched. You’ll receive a detailed consultation and have the opportunity to ask any questions you may have.
Our Case Studies.
Client Testimonials.
otzyv-genpro
otzyv-bbr
otzyv-bioeffekt
otzyv-kalinahair
Our Team.
Aleksandra Antipina
Account Manager
Roman Cherepakha
Team Lead SEO
Here Are Some of Our Clients.
Instagram.
Let’s talk about your business
Paid Advertising on Google
Google Ads is one of the fastest ways to promote your business online. Within just two weeks of launch, your website traffic will increase, and you’ll see more calls, inquiries, and sales. Your ads will appear across multiple placements, providing broad audience reach and attracting users both from search results and the Google Display Network.
Features of Google paid advertising
Your ad is shown to potential customers when they enter a relevant search query. When running display (banner) ads, Google shows your message on websites that match your targeting. In both cases, precise targeting and proper campaign settings are crucial – your results depend on them.
You can also enable remarketing – a tool that brings users back to a webpage they’ve already shown interest in. Your ads will appear at every stage of the customer journey (researching information, comparing prices, etc.), increasing the likelihood that they will choose your company. There may be thousands of such interested users, and many of them will eventually become your customers.
To start showing ads, you need to set a budget – specifically, your cost-per-click. You can adjust bids at any time by raising or lowering them. By changing your bid strategy, you can better control when and how your ads appear.
Why Trust EXPANS With Your Google Ads?
We know how to build highly effective Google Ads campaigns:
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We develop a custom strategy for every project and conduct a full competitor audit – delivering strong performance while saving your budget.
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We analyze your niche and target audience, and improve your landing page usability – so you get not just traffic, but actual conversions.
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We build accurate semantic structures and use traffic-generating search queries.
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We continuously analyze campaign data to improve your KPIs.
Working with us is convenient and completely transparent. We walk you through every stage of the process, providing detailed explanations, cost reports, and performance updates. The cost of Google Ads setup depends on the specifics of your business, but we guarantee your investment will pay off and generate real revenue.
By choosing EXPANS for your Google Ads campaigns, you protect yourself from wasted budgets and lost time. Call us or submit a request on the website — we’ll analyze your business and launch a successful advertising campaign. If needed, we can also connect SEO and other digital marketing channels to accelerate your growth.
Have Any Questions?
Ответим на любые ваши вопросы, а наш специалист абсолютно бесплатно проконсультирует и даже выдаст конкретные рекомендации.