First, we examine your site for errors and issues that may prevent effective SEO performance. To do this, we conduct a full technical audit along with commercial-factor and usability analysis. Based on the results, we prepare a detailed task list for developers and content managers to fix all identified problems.
The second stage is competitor analysis. Here, you’ll learn which ranking factors matter most in your niche, how your competitors promote their sites, and what their strengths and weaknesses are. At the same time, we study all of their commercial advantages – because it’s important for us to make your site the best not only for search engines, but for your customers as well!
We are strongly opposed to working with a limited set of keywords. Many agencies do this – but why intentionally give up traffic you could be getting? We collect the full semantic core for your project and work with every keyword that your potential customers actually search for. Then we group these queries using the principle “one need = one group” and create a user demand map, which we later apply to both existing and new pages on your site.
For each page, we write metadata and content that incorporate all relevant search queries, naturally using LSI keywords as well.
Search engines care not only about what happens on your site, but also about everything that happens outside of it. Every week, we acquire 14-20 conditionally free backlinks from vetted websites and forums. In addition, we purchase high-quality links through link marketplaces, selecting donors based on 10 parameters, and we run outreach campaigns to secure links your competitors don’t have – and never will.
We also frequently work with review platforms, Pinterest, and various niche resources depending on your website’s industry. We manage and strengthen your business’s online reputation as part of this process.
There are fundamental actions that bring 80% of the results, and we handle those in the first three steps. To capture the remaining 20%, we apply targeted optimization to pages that aren’t showing enough growth. We take the underperforming keywords, analyze the top 10 websites ranking for each one, and form hypotheses – potential factors that may influence the search results. Then we test these hypotheses until we achieve the desired results and secure our rightful place at the top.
On top of that, your competitors won’t stand still. We have to stay alert, take action on time, and ensure they don’t steal your traffic.
SEO results depend heavily on your niche, the level of competition, and the current state of your website. On average, noticeable positive growth in organic traffic can be seen within 3-5 months of work. In most cases, rankings start improving as soon as the semantic core is implemented and technical issues are fixed.
Why zero? Because we start working on your project even before the contract is signed. You won’t be speaking with a sales manager – you’ll be speaking with an experienced specialist. They will analyze your site, provide recommendations for improvement, and prepare a personalized strategy designed to increase your website’s organic traffic.
The goal of SEO is to improve your website’s rankings in search results. Sites that reach the top positions become far more visible to their target audience, allowing them to capture most of the customers in their niche and generate strong profits. Climbing to the top isn’t easy – but it’s a challenge we can handle.
Order professional SEO services from EXPANS if you want real, high-impact results.
A team of specialists will work on your project. As a result:
- your rankings in Google will improve;
- your site will move higher in search results and eventually reach the first page;
- organic traffic will grow;
- conversions will increase;
- your brand will become more recognizable;
- audience loyalty will improve.
All of this helps you reach the main goal – higher sales and greater profit. But it’s important to understand that SEO doesn’t deliver instant results. Positive growth becomes noticeable after about 3 months of work, and the effect continues to build over time.
SEO is a long-term strategy – and that’s its biggest advantage. We focus on real results, ensuring your business stays strong and competitive for many years.
SEO optimization is essential for any website created for commercial purposes, including:
- online stores;
- industrial and manufacturing companies;
- firms and individual specialists offering services;
- informational and entertainment portals that plan to earn revenue from advertising.
The only exception is single-page websites, especially landing pages. They are more effective to promote through PPC and targeted advertising.
When optimizing a website, we focus on Google, since most users rely on this search engine. Taking the specifics of Google’s algorithms into account, we create a promotion strategy that includes:
- SEO audit. We check the technical condition of the site, evaluate usability, and review commercial factors. We prepare your website for traffic – not just to attract visitors, but to convert them into buyers.
- Competitor analysis. We study the top-performing websites in your niche, analyze their strengths, weaknesses, and promotion tactics. Our goal is to make your website better than the rest.
- Semantic research. We build a complete semantic core using all search queries your audience might use to find your business online. For certain industries, we also select city-specific or region-specific keywords (Washington, New York, etc.). We fill your website with high-quality content: category descriptions, expert blog articles, and more.
- Off-page optimization. We work with Google Maps. We acquire valuable backlinks from trusted websites that search engines view positively. We know how to run effective outreach campaigns – one of our major advantages over competitors. Off-page optimization improves rankings and attracts a new audience.
- Improvement of weak pages. We analyze performance data to identify pages that slow down growth, refine them, and test different approaches.
Once your site reaches the TOP-3, we maintain the results: we periodically update content, acquire new links, and keep a close eye on competitors.
We are honest and transparent in our work with clients – and we consider this our key advantage. In addition:
- We report weekly, showing what we’ve done, what we’ve achieved, and what’s planned next. All tasks are tracked on a Trello Kanban board.
- We openly discuss challenges and offer practical solutions. We listen to our clients’ needs.
- We practice an individual approach. Every project receives its own custom, effective SEO strategy.
- We build everything from scratch. If you don’t have a website yet, we’ll help you create one and get it to the first page of search results.
- We provide professional support. We teach clients and explain SEO in simple language. You’ll understand the key optimization principles — enough to track progress yourself and recognize dishonest contractors or digital scammers.
- We offer a free SEO audit. We’ll run a full website checkup and identify everything that needs improvement.
- We provide comprehensive optimization at an affordable price. The cost depends on the service package you choose. The basic plan starts at $250 per month.
- We follow modern industry trends that make real TOP rankings achievable. We use only up-to-date, fully “white hat” optimization methods.
To order SEO services, submit a request through the website or call our number: +38 (066) 367-02-38.
We’ll build the best strategy for you – with results you can count on!
We’ll answer any questions you have, and our specialist will provide a completely free consultation – along with specific recommendations.